Product information management (PIM) is the process of managing and enriching product information and related digital assets across different teams to provide an engaging product experience and successfully sell the product across multiple sales and marketing channels. A PIM solution is a master-data fueled, process-driven application for collaborating on product content. It serves as a single, central platform to collect, manage, govern and enrich product information and content and distribute it to marketing, sales, and eCommerce channels.
A PIM solution is a master-data fueled, process-driven application for collaborating on product content. It serves as a single, central platform to collect, manage, govern and enrich product information and content and distribute it to marketing, sales, and eCommerce channels.
Whether you are selling B2B or B2C, delivering engaging product experiences is a key success factor for your business. Your customers expect to have rich, relevant, and trusted product information across channels and digital touchpoints so they can make an informed purchase decision.
But quite often, product information is incomplete, fragmented, and inconsistent across different applications, siloed systems, business units, and channels. Teams like digital marketing, merchandising, product management, or eCommerce cannot get a complete view of all product information. They spend too much time manually managing product data or exchanging emails about product content, both internally and with external groups like suppliers or creative agencies.
Companies that are not able to manage and collaborate on their product information effectively miss opportunities, lose revenue and market share, but more importantly, they struggle to deliver engaging product experiences that are required to build brand loyalty.

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